In 2019 LEGO developed a bracelet with the well-known Lego-Knobs and a series of printed tiles to attach them to the bracelet.

At the time of the shoot for marketing materials (such as packaging, flyers & product presentation) there were only prototypes. That's why we were booked by the munich based marketing agency 'Pagesmedia' to render computer-generated 3D models of various bracelet combinations and place them on the real images.

On set, we had access to the prototype for a short time, measured it and created the model in Cinema 4D. The colors, textures, lighting and angles were later made at the office.
All bracelets you see in the photos are 100% CGI!

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